The company, started in 2009, employs more than 1,000 people in Israel and its eight other offices in Europe and the United States.
Plarium claims it has 250 million users of its various games. I must follow them, for I am their leader.” I became the accidental Viking chief. At that moment, I was reminded of a quote by Alexandre Auguste Ledru-Rollin, one of the leaders of the French Revolution in 1848: “There go the people. To my astonishment, we were ranked among the top 10 clans in terms of power and influence right away, a leader among 298 clans in the Kingdom. They were enthusiastically introducing themselves on the game’s chat app and sending me messages, asking who would be elders, how we would locate near each other on a global map to form a “hive.” Many of us shared an interest in Scandinavian history and lore. It felt like an epic adventure of Lord of the Rings magnitude was coming alive in my phone. They had lively names like Boral, Chopper, Gallin, Jerlda and Pike. To my surprise, the clan I created was nearly filled with the maximum 100 players. Image courtesy of Plarium GlobalĪ few hours later (after changing the newborn’s diaper, talking to her and rocking her to sleep), I opened the app and entered the game. This game featured dozens of buttons, legions of data points and several dashboards to analyze player, clan and kingdom performance.Ī screenshot of a player's home village. The war action wasn't as visceral as that found in Clash of Clans. The game was like a massive board game digitized inside my iPhone.
The controls, features and details looked complex and not exactly user intuitive. Then I turned off the game, unsure whether I liked it, wondering if I would delete it later.
When it asked me for a clan description, I wrote simply, “Viking enthusiasts in the U.S., Scandinavia and beyond.” I came up with the clan name “NRDIC: Nordic Onslaught” totally unaware that an “onslaught” is a feature of the game whereby players can team up for a massive attack on another player. I particularly disliked the top clan, which called itself “LAWD: Hail Satan.” So I selected the option to create my own clan. Scanning the list of clans, I didn’t like any of their names. After naming myself “Jarl Glader,” building a simulated Viking town, selecting a name for my champion fighter or “hero” (I named him “Sven” after my great-grandfather, who also came from a small town called Palang, Sweden, to the upper Midwest of America in the 1920s), the sultry avatar asked me to select a “clan” in my Kingdom #157 (Myderig) to join.
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